ONLINE COMMUNICATION & ENGAGEMENT
A comprehensive and detailed training course
- One day training course
- Tailored to specific needs
- Delivered one-on-one or in groups
- Can be done at your premises or an independent venue
The online world can often seem quite daunting to some. It is a complex medium which requires some degree of knowledge and understanding to navigate through it. Buzzwords don’t help either: widgets, RSS, news feeds, tweets, wires etc only add to the confusion.
The ONLINE COMMUNICATION & ENGAGEMENT training course is the most comprehensive Online PR training course around. It cuts past the fluff and details in simple and clear terms how the online world is affecting the media and communication industries and what brands and businesses can do (and are doing) to adapt.
The course covers not only the various online communication tools and tactics available but the culture and etiquette of online communities and dialogue. It is consistently updated as new online developments occur – ensuring that participants understand the ever-evolving online environment in its current form.
Who is this training course for?
• PR professionals (of any seniority)
• Marketing professionals
• Business owners
• Journalists
• Students
• Anyone with an interest in how the PR industry is fundamentally changing
What will I learn?
• The benefits of Online Communications
• How to create an Online Communications Strategy
• The online PR tools available and how brands and businesses are using them
• How to monitor and measure the online landscape
• The etiquette and culture of Social Media
• The business benefits of using Social Media
