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PR General

PR books to read

{ Comments Off \ Tags: , \ Sep23 }
PR books to read Like Luke Armour, I've received an email from Rachel Kneebone of Kogan Page about their most successful or forthcoming PR books the publisher has, er, um, published or is publishing. The Kogan Page books were a Godsend to me when ...
PR General

Book review:  Paul Arden

{ Comments Off \ Tags: \ Mar26 }
Book review:  Paul Arden In a previous post, I mentioned as a side note that I have been reading a book by ex Saatchi and Saatchi executive creative director, Paul Arden. The book is rather inspirationally titled, It's Not How Good You Are, ...

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