PR General

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Apr25 }
Rok Hrastnik discusses the importantance of blogging for business, and how more efficient blogging is compared to the regular email. He also points out that many people are put off becoming members of sites because they have to ...
PR General

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Apr24 }
Does this mean the end is nigh for the good old press release? After reading a many blogs and hearing different PRO's opinions on the future of public relations, it's quite clear that blogging, once it becomes more "mainstream", ...
PR General

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Apr22 }
I recently listened to an excellent podcast by Origin PR's Alex Bellinger. His weekly podcast concentrated on the importance and benefits of blogging for small businesses.
In this week's episode Alex talks to Adriana Cronin-Lukas of The Big Blog ...
PR General

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Apr22 }
Behind the Spin, the quaterly magazine for PR students from the College of St. Mark and St. John recently printed key points from research carried out from UK PR employers:
1. PR education is valued by the majority of employers.
2. Most ...
PR General

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Apr22 }
"I always thought it ironic that journalism schools house News writers, Advertising dreamers and PR people-in-training. It creates a never ending cycle of chasing each other and training none to trust the other"
"Besides this evil cycle, PR is caught in ...
PR General

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Apr21 }
Only yesterday I said podcasting was the "in" thing, now I'm afraid podcasting is so yesterday. Make way for Microcasting.
Microcasting is the new term to describe the evolution of podcasting and includes all rich media including audio, video and ...
PR General

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Apr21 }
Wayne Hurlbert gives an excellent account on how blogging in public relations is essential. From receiving traditional exposure through a blog, to blogging through a crisis.
Read Wayne Hurlbert's blogging for public relations here
PR General

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Apr20 }
Gerry McCusker, author of Talespin: PR Disasters says that five of the top 10 PR conultancies in the world have been involved in supposed PR disasters.
He's named seven principle reasons for causing a disaster:
1. Acts of God
Even when natural disasters ...