stedavies.com - communications consultant

"I always thought it ironic that journalism schools house News writers, Advertising dreamers and PR people-in-training. It creates a never ending cycle of chasing each other and training none to trust the other" "Besides this evil cycle, PR is caught in ...

Only yesterday I said podcasting was the "in" thing, now I'm afraid podcasting is so yesterday. Make way for Microcasting. Microcasting is the new term to describe the evolution of podcasting and includes all rich media including audio, video and ...

Wayne Hurlbert gives an excellent account on how blogging in public relations is essential. From receiving traditional exposure through a blog, to blogging through a crisis. Read Wayne Hurlbert's blogging for public relations here

Gerry McCusker, author of Talespin: PR Disasters says that five of the top 10 PR conultancies in the world have been involved in supposed PR disasters. He's named seven principle reasons for causing a disaster: 1. Acts of God Even when natural disasters ...

Julian Henry, owner of Henry's House PR recently said in the Media Guardian: "Shady trading and underhand dealing with newspaper people is an essential part of being an effective PR practitioner and though many of the big agencies might look ...

It's official! Blogging is out and podcasting is in. Well not just yet, but continued growth of RSS and the drive to communicate quicker and easier has brought in a new breed. Yes, it's the PR podcasters! ...

I recently attended a CIPR Creative Writing Course courtesy of CIPR North East deputy chair, Laurel Hetherington. The course is run by Andy Green FCIPR and was held at the Centre for Life in Newcastle upon Tyne, and focused on bringing ...

Well, here it is! My first post on what hopes to be an interesting blog on public relations. Firstly I must praise the high level of professionalism and friendliness from Open Mind Hosting who set this blog up ...