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Business, Global, PR General

Survey on the International PR consultancy sector

{ Comments Off \ Tags: None \ May13 }
Survey on the International PR consultancy sector From the International Communications Consultancy Organisation. The international public relations consultancy sector is holding its own despite the economic crisis: corporate and crisis communications are big business, marketers are shifting budgets to PR, and digital is a key component for growth ...
Business, PR General

Social media isn’t *that* social

{ 6 Comments \ Tags: None \ May13 }
Social media isn’t *that* social Here's the thing. Social media isn't *that* social. It's a little discussed fact but you won't get those with vested interests (including myself) shouting this from the rooftops. Why? Well because for those with vested interests (as I said, including ...
Business, Media, PR General, Technology, UK

Election fever – 69 UK political journalists you should follow on Twitter

{ Comments Off \ Tags: , , , , , \ Apr29 }
Election fever – 69 UK political journalists you should follow on Twitter On the run up to the so called first digital election in the UK I thought it would be useful to keep up to speed with what the people behind the headlines are thinking and doing during this event. Below ...
PR General

Interesting campaign by McCann Erickson, Israel

{ 2 Comments \ Tags: None \ Apr24 }
PR General, Technology

48 percent of journalists are using Twitter

{ 4 Comments \ Tags: , \ Mar2 }
48 percent of journalists are using Twitter The 2nd piece of research from Middleberg Communications and the Society for New Communications Research titled, "Media in the Wired World" (pdf). Key points include: Nearly 70 percent of journalists are using social networking sites, a 28% increase since the ...
Business, Europe, Global, PR General

Corporate Blogging – a dying fad?

{ 4 Comments \ Tags: , , \ Feb9 }
Corporate Blogging – a dying fad? I've just returned from the Communication on Top conference held in Davos, Switzerland and what a great conference it was too with lots of insightful and thought-provoking presentations from communication professionals from around the world. I had a fantastic time ...
Business, PR General, Technology

YouTube: the channel of choice for C-level execs

{ 5 Comments \ Tags: , \ Feb3 }
YouTube: the channel of choice for C-level execs Something bad happened to your company? Scandal occurring? Negative press from the traditional media outlets? Reputation damage? There's always YouTube. YouTube is becoming the communication channel of choice among senior executives during a time of crisis. CEOs, presidents and other ...
Business, PR General

An Inconvenient PR Truth – time to end PR pollution

{ 14 Comments \ Tags: , \ Jan28 }
An Inconvenient PR Truth – time to end PR pollution www.inconvenientprtruth.com 1.7 billion irrelevant press release emails estimated to be received in total each year by UK and US Journalists alone 78% of press release emails are received by Recipients to whom they are irrelevant 55% of Recipients have taken action to block ...

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