stedavies.com - communications consultant

Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Prior to blogs and other forms of social media, people working in our industry have never had such ...

Are you a blogger? Are people not commenting on your blog posts like they used to? Is your traffic down a little? Don't take it personally, you're just experiencing the Twitter Effect. Everyone's having similar experiences too, so don't worry. Seriously ...

It's been 18 months since YouTube launched its Brand Channels initiative which allows brands to customise their own YouTube page with background images, additional links and eradicate the standard banner advertising of a regular YouTube page. It's been quite interesting to ...

Simon Andrews - Chief Strategy Officer - Worldwide, Mindshare Interaction "Everyone's concerned about the size of their mobile bill," says Andrews. This is going to prohibit the take up of the mobile web. However, "the mobile content market is four times ...

MEDIA CONTENT WORLD SUMMIT LONDON 29 FEBRUARY 2008 8AM - 5.30PM COURTHOUSE HOTEL KEMPINSKI (MAP) FULL PROGRAMME (PDF) Anyone going? I am. I'll be live tweeting it too. Follow me on Twitter. --------------------------------------------------------- Summit Chair - Sebastian Moertiz, President, MPEG Industry Forum Morning Keynote - ...

Orchestrator of the social media news release template, Todd Defren, has published a very handy chart comparing North American (Marketwire is Canadian) wire services' SMNR propositions. Available as a downloadable PDF, Todd's colleague at SHIFT compared the various elements (see ...

People often talk about the potential of Facebook as a platform for PR professionals. Who wouldn't? With 62 million active members around the world the potential of reach is phenomenal and every PR professionals wet dream. Thing is though, ...

As my mate, Simon Collister let me know today, Edelman's released this year's (and the eighth I believe) Trust Barometer survey. I already knew, though, as he and David Brain were 'live tweeting' it this morning. Here's a snippet: OVERALL MOOD ...