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Nike+ FuelFest

On Sunday I ended up at the Nike+ Fuelfest at the famous Battersea Power Station (thanks Drew) which was courtesy of O2 and the company’s launch of its Priority Sports iPhone app in a partnership with Nike. O2 obviously seeing the potential in connected health and self-tracking.

The even was pretty epic and included performances from Magnetic Man, Radio 1 DJ Zane Lowe and Tinie Tempah. Below is a video of the event I quickly bashed together.

I’ll be reviewing the Nike+ FuelBand for my other blog Bionic.ly soon.

12 Jul Topic:
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Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen