I’ve just returned from the Communication on Top conference held in Davos, Switzerland and what a great conference it was too with lots of insightful and thought-provoking presentations from communication professionals from around the world. I had a fantastic time and made some new friends along the way. It was also great to share a lift to the airport with keynoter Paul Holmes of the Holmes Report and Sabre Awards. A cracking guy.
Here’s my presentation for anyone that’s interested.
Corporate Blogging A Dying Fad
View more presentations from Stephen Davies.
The view from my hotel room
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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Riccardo Polesel
Very interesting presentation, Stephen. And a lot of snow in Davos. I’ve to tell you that in Italy we have a good situation for skiing but not so good for Corporate blogging. This is far from being a relevant issue for the great majority of Italian companies. Many CEO or Marketing Managers still ask me: “what’s the Corporate blogging real benefit for my business? What’s the ROI?”. In Italy, Corporate blogging is still young. And it has to grow up. I don’t know if it’s a good or bad situation. I know that we have a lot of work to do to improve our marketing and communications culture. And many guys that work hard to do it, every day.
ed lee
hey stephen, i think the gartner hype cycle could be a useful tool for these sorts of presentations. just like steve rubel says about publishing, there is a flow to the way technology is adopted and discarded
ed
Chris Parente
Going only by the slides, you left some big benefits out. We’ve helped clients greatly increase organic SEO by publishing quality blog content on a regular basis. And you CAN drive leads and deal capture via blogs — our methodology is content and audience first, then redesign as more of a social media portal before you attempt this step. Example — http://www.breakdownthewalls.com
Above comments b2b focused not b2c, and based on work in North America.