www.inconvenientprtruth.com
- 1.7 billion irrelevant press release emails estimated to be received in total each year by UK and US Journalists alone
- 78% of press release emails are received by Recipients to whom they are irrelevant
- 55% of Recipients have taken action to block a sender of news
Disclosure: RealWire is a client and I was involved in this campaign
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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Danny Whatmough
This looks like being a great PR campaign, so congrats on that
In terms of the issue at hand, it’s a tricky one and not sure it is quite as cut and dried as the ‘bill of rights’ makes out. In many ways, wire services are the most difficult tool to use if targeting is high on your agenda (disclosure, we use Real Wire).
Hopefully there will be some good debate around this…
Brendan Cooper
Very nice piece of work. I like.
Caroline Gilmour
A poignant and timely reminder. I wrote something similar recently
Alistair Wheate
Been a lot of anti-PR spam sentiment this month! Gosh.
I also blogged on this topic from the perspective of a PR software provider. Would love to know your thoughts on our suggestions. Not really gone for a ‘bill of rights’ as such more how to use web-based tools so that journalists can have more control over the content they receive.
You can read my article “PR Spam. Who’s the real culprit?” here http://bit.ly/a9j0N2