Also, I wouldn’t recommend that people use Knowem’s premium service but it’s certainly useful to see which of their domains are or are not available. It doesn’t cost anything to use.

“Also as the Hugh MacLeod pointed out, no need to talk to customers like an advertiser so maybe don’t forefront the brand but register the name of the campaign or project instead..”

I agree and I do consult against using the brand name in most instances. But you can’t just say “don’t bother registering the brand name because you probably won’t use it.”

Some thoughts. Was looking at Knowem the other day. Not sure about the value of that approach – brands shouldn’t spread themselves too widely but just register where their customers are hanging out and where they have the resource to converse. Unless you’re advocating registering your name everywhere to avoid cybersquatting? If so brands can do that themselves to save on the premium service.

Also as the Hugh MacLeod pointed out, no need to talk to customers like an advertiser so maybe don’t forefront the brand but register the name of the campaign or project instead..

@Ben Don’t worry, I shall give you some lingo training when I see you next.