Comments on: Those bitter Aussies

By: Jac

Jac — Fri, 15 May 2009 05:57:51 +0000

Verilly amusing … although not all Aussies are that bitter, I would agree about the collective chip on their shoulder.

There is a series of Commonwealth Bank ads playing here at the moment based around the idea of a US agency pitching ad concepts and missing really obvious cultural differences. Similar concept, but much more mainstream and nowhere near as edgy (although I guess that is CBA versus 42 Below.

Anyway, doesn’t quite get the note right in my very humble opinion: http://www.youtube.com/watch?v=lx_kxp3R2oU

Anyways, hear, hear re the Gruen Transfer. Would love to see something like this in the UK, but not sure ‘the industry’ could be this self-depracating. Just working my way through the DVD of the first series. Send me your address SBW and I will pop it in the mail for you when I am done.

By: Rob Gallo

Rob Gallo — Tue, 28 Apr 2009 09:08:13 +0000

Aussie humour (pronounced ‘yoomar’) is bitter. I actually thought it was rather sharp.

Good on them for cutting to the chase about industry awards and trade magazines. Needs to be greater disclosure and self-criticism about this fluff.

PS – yep re The Gruen Transfer comment above – watch it.

By: Dan

Dan — Thu, 23 Apr 2009 13:52:19 +0000

Funny stuff. Looks like it’s 42 Below’s style to rip the p!ss out of other former members of the commonwealth anyway: http://www.42below.com/#/section/propa/

‘Oh yeah Canada, that little island in the US…’

I like the brazen offensive.

By: Meredith Carson

Meredith Carson — Thu, 23 Apr 2009 07:28:16 +0000

SOLVED!!!! CONSORTIUM NZ http://tinyurl.com/dkn6en

By: Kat Hannaford

Kat Hannaford — Thu, 23 Apr 2009 07:23:54 +0000

Hah, that’s brilliant, good on the Aussies.

Stephen, you’d love this Australian show The Gruen Transfer, which is a bit like Have I Got News For You, only all about advertising and PR. Try and chase down the DVD, it’s brilliantly funny http://www.abc.net.au/tv/gruentransfer/

By: Meredith Carson

Meredith Carson — Thu, 23 Apr 2009 07:23:25 +0000

I reckon Aussie with Kiwi voiceover. Special Agent Carson will stay on the case.

By: Stephen

Stephen — Thu, 23 Apr 2009 07:13:05 +0000

I’m lost. Who the hell is it? Kiwi or Aussie?

By: Meredith Carson

Meredith Carson — Thu, 23 Apr 2009 07:08:24 +0000

Vice/Virtue just got back to me to say no it’s not them. Likely as reported:http://www.linkedin.com/in/simontsmall …. Conspiracy SHATTERED!!!

By: Meredith Carson

Meredith Carson — Thu, 23 Apr 2009 06:39:57 +0000

True. And the Aussies also have king of the mockumentary: Summer Heights High.

If my theory proved right, insh’allah, this activity could be rather ingenious, as it hits their target market beautifully: advertising wankers in London, Australia and New Zealand.

Hmm.

By: Meredith Carson

Meredith Carson — Thu, 23 Apr 2009 06:32:00 +0000

Hint Number 4: Virtue, Vice’s new creative agency out of Melbourne. They work with 42-below. 42-below is renowned for their clever advertising. Vice is renowned for their smart arse gags.

http://mumbrella.com.au/youth-mag-vice-launches-creative-agency-virtue-2605

This is just the kinda oh-so-ironic stunt both 42-below and Vice would pull to generate publicity.

I may well be wrong but I’m on the case to try and figure it out. Something is awry. The owls are not what they seem.