From Brand Republic. “London advertising agencies have been made the butt of the joke in a new viral created by an Australian digital marketing strategist.
“The Melbourne-based strategist, known on YouTube as “Simontsmall” posted the clip in reaction to losing the account for the New Zealand vodka brand 42Below, to an unspecified London agency.”
He makes some valid points though. 
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
Stumble it
Digg it
Deli.icio.us
Tweet this
Ben Ayers
Wow, he is sooo bitter, but it is very funny. Are you sure he’s an Aussie? Sounds like the most Kiwi accent I ever heard. Still, top marks wherever he’s from. I hope he wins the account for Jimmy’s Pies, probably the best pies in the world.
Stephen
Something’s not quite right then, because he actually says he’s a Kiwi (I think) in the script. Could be a Kiwi trying to get one over an Aussie by taking the p*ss out of us Brits (or Poms as they would say).
Meredith Carson
Hint Number 1: It is a kiwi accent but the strategist is Melbourne based.
Meredith Carson
Hint Number 2: It references Vice Magazine re: Tossers magazine
Meredith Carson
Hint Number 3: Aussies love nothing more than to poke fun of Kiwi’s bitterness and proverbial chip on shoulder. The fact that it’s not funny but sarcastic is even more damning and amusing.
Stephen
Yeah but ever since Flight of the Conchords the Kiwis have gone right up in my estimation for wit, humour, music and general entertainment.
Althought the Aussies do/did have Prisoner Cell Block H.
Meredith Carson
Hint Number 4: Virtue, Vice’s new creative agency out of Melbourne. They work with 42-below. 42-below is renowned for their clever advertising. Vice is renowned for their smart arse gags.
http://mumbrella.com.au/youth-mag-vice-launches-creative-agency-virtue-2605
This is just the kinda oh-so-ironic stunt both 42-below and Vice would pull to generate publicity.
I may well be wrong but I’m on the case to try and figure it out. Something is awry. The owls are not what they seem.
Meredith Carson
True. And the Aussies also have king of the mockumentary: Summer Heights High.
If my theory proved right, insh’allah, this activity could be rather ingenious, as it hits their target market beautifully: advertising wankers in London, Australia and New Zealand.
Hmm.
Meredith Carson
Vice/Virtue just got back to me to say no it’s not them. Likely as reported:http://www.linkedin.com/in/simontsmall …. Conspiracy SHATTERED!!!
Stephen
I’m lost. Who the hell is it? Kiwi or Aussie?
Meredith Carson
I reckon Aussie with Kiwi voiceover. Special Agent Carson will stay on the case.
Kat Hannaford
Hah, that’s brilliant, good on the Aussies.
Stephen, you’d love this Australian show The Gruen Transfer, which is a bit like Have I Got News For You, only all about advertising and PR. Try and chase down the DVD, it’s brilliantly funny http://www.abc.net.au/tv/gruentransfer/
Meredith Carson
SOLVED!!!! CONSORTIUM NZ http://tinyurl.com/dkn6en
Dan
Funny stuff. Looks like it’s 42 Below’s style to rip the p!ss out of other former members of the commonwealth anyway: http://www.42below.com/#/section/propa/
‘Oh yeah Canada, that little island in the US…’
I like the brazen offensive.
Rob Gallo
Aussie humour (pronounced ‘yoomar’) is bitter. I actually thought it was rather sharp.
Good on them for cutting to the chase about industry awards and trade magazines. Needs to be greater disclosure and self-criticism about this fluff.
PS – yep re The Gruen Transfer comment above – watch it.
Jac
Verilly amusing … although not all Aussies are that bitter, I would agree about the collective chip on their shoulder.
There is a series of Commonwealth Bank ads playing here at the moment based around the idea of a US agency pitching ad concepts and missing really obvious cultural differences. Similar concept, but much more mainstream and nowhere near as edgy (although I guess that is CBA versus 42 Below.
Anyway, doesn’t quite get the note right in my very humble opinion: http://www.youtube.com/watch?v=lx_kxp3R2oU
Anyways, hear, hear re the Gruen Transfer. Would love to see something like this in the UK, but not sure ‘the industry’ could be this self-depracating. Just working my way through the DVD of the first series. Send me your address SBW and I will pop it in the mail for you when I am done.