Comments on: The New PR described by the Old Hands http://stedavies.com/2009/01/the-new-pr-described-by-the-old-hands/ the blog of consultant Stephen Davies Sat, 06 Mar 2010 17:30:47 +0100 hourly 1 By: On the Money http://stedavies.com/2009/01/the-new-pr-described-by-the-old-hands/comment-page-1/#comment-2104 On the Money Tue, 03 Feb 2009 01:01:39 +0000 http://www.prblogger.com/?p=1487#comment-2104 Enjoyed your "bonus post" but the YouTube clip could have been better edited ... Thanks for the post! Enjoyed your “bonus post” but the YouTube clip could have been better edited … Thanks for the post!

]]> By: John Bell http://stedavies.com/2009/01/the-new-pr-described-by-the-old-hands/comment-page-1/#comment-2103 John Bell Wed, 07 Jan 2009 02:38:45 +0000 http://www.prblogger.com/?p=1487#comment-2103 Okay - here is the context of this video. I have been writing a series on the skills of the next generation PR Pro which can be found here: <a href="http://johnbell.typepad.com/weblog/2008/08/revised-the-13.html" rel="nofollow">The 13 Skills of the PR pro of the Future> </a> We created the video for a PR Week event held this past November in NYC called the Next Conference. We held a panel immediately after to discuss... We asked a collection of people to tell us via video what they felt the skills and expertise of the PR Pro of the Future should be. We expected a mix of fundmentals ("good writing") and we expected some more provocative new ideas ("they need to be great at SEO"). We got less of the latter than I expected. We held a panel immediately after the video with Bonin Baugh from Pepsi, Christine Cea from Unilever, Kaitlyn Wilkins from Ogilvy and David Demarest from Stanford. We held a lively discussion about more of the granular skills you will see in my post (e.g. what social media skills, etc...). Even while I feel that the video only tells a small part of what the next gen PR pro should be like, I have the deepest respect for all who appear and participated. If we did Harold Burson - a tremendous man - a disservice through our editting (or posting the video out of the proper context) - then my apologies. This was intended as a conversation starter at the event not some treatise all by itself. That being said, I am interested in everyone's views about the next gen PR pro and plan to check out Stephen's link. Okay – here is the context of this video.

I have been writing a series on the skills of the next generation PR Pro which can be found here:
The 13 Skills of the PR pro of the Future>

We created the video for a PR Week event held this past November in NYC called the Next Conference. We held a panel immediately after to discuss…

We asked a collection of people to tell us via video what they felt the skills and expertise of the PR Pro of the Future should be. We expected a mix of fundmentals (“good writing”) and we expected some more provocative new ideas (“they need to be great at SEO”). We got less of the latter than I expected. We held a panel immediately after the video with Bonin Baugh from Pepsi, Christine Cea from Unilever, Kaitlyn Wilkins from Ogilvy and David Demarest from Stanford. We held a lively discussion about more of the granular skills you will see in my post (e.g. what social media skills, etc…).

Even while I feel that the video only tells a small part of what the next gen PR pro should be like, I have the deepest respect for all who appear and participated. If we did Harold Burson – a tremendous man – a disservice through our editting (or posting the video out of the proper context) – then my apologies. This was intended as a conversation starter at the event not some treatise all by itself.

That being said, I am interested in everyone’s views about the next gen PR pro and plan to check out Stephen’s link.

]]> By: How to teach an old dog new tricks « The Seldom Seen Kid http://stedavies.com/2009/01/the-new-pr-described-by-the-old-hands/comment-page-1/#comment-2102 How to teach an old dog new tricks « The Seldom Seen Kid Wed, 07 Jan 2009 00:06:51 +0000 http://www.prblogger.com/?p=1487#comment-2102 [...] How to teach an old dog new tricks January 7, 2009 Posted by geetarchurchy in PR. Tags: Facebook, netizens, Ogilvy Public Relations, ogilvypr.com, Social Media, tumblr, Twitter trackback Ogilvy Public Relations Worldwide recently compiled a video looking at the state of PR and what skills we’ll need to learn and develop over the course of the next few years as PR pros. The video consists of several different highly respected industry professionals who know the game inside out, which I found over at PR Blogger. [...] [...] How to teach an old dog new tricks January 7, 2009 Posted by geetarchurchy in PR. Tags: Facebook, netizens, Ogilvy Public Relations, ogilvypr.com, Social Media, tumblr, Twitter trackback Ogilvy Public Relations Worldwide recently compiled a video looking at the state of PR and what skills we’ll need to learn and develop over the course of the next few years as PR pros. The video consists of several different highly respected industry professionals who know the game inside out, which I found over at PR Blogger. [...]

]]> By: Stephen Waddington http://stedavies.com/2009/01/the-new-pr-described-by-the-old-hands/comment-page-1/#comment-2101 Stephen Waddington Mon, 05 Jan 2009 08:53:56 +0000 http://www.prblogger.com/?p=1487#comment-2101 Agree with David. When a legend such as Harold Burson tells you that the industry is at point A and needs to get to point B, and that we need to work out how to get from point A to point B, you know that the video has either been badly edited or dumbed down to the point of making it worthless for anyone in the profession. These are Gods within the industry. There is so much more we could learn, whereas any PR textbook book will tell you the importance of content, client management, writing skills and that the industry is moving from public relations to personal relations. Agree with David. When a legend such as Harold Burson tells you that the industry is at point A and needs to get to point B, and that we need to work out how to get from point A to point B, you know that the video has either been badly edited or dumbed down to the point of making it worthless for anyone in the profession.

These are Gods within the industry. There is so much more we could learn, whereas any PR textbook book will tell you the importance of content, client management, writing skills and that the industry is moving from public relations to personal relations.

]]> By: David Brain http://stedavies.com/2009/01/the-new-pr-described-by-the-old-hands/comment-page-1/#comment-2100 David Brain Mon, 05 Jan 2009 08:14:48 +0000 http://www.prblogger.com/?p=1487#comment-2100 Just me or is that about the least coherent video you have ever seen on the subject? Smart guys and gals made to look dumb by crass editing in my view. Just me or is that about the least coherent video you have ever seen on the subject? Smart guys and gals made to look dumb by crass editing in my view.

]]> By: Matt http://stedavies.com/2009/01/the-new-pr-described-by-the-old-hands/comment-page-1/#comment-2099 Matt Sun, 04 Jan 2009 22:59:36 +0000 http://www.prblogger.com/?p=1487#comment-2099 I think that the point about living social media is especially relevant at the moment. We're seeing such a huge growth in the different ways of communicating on the net that unless you're living and breathing within the boundaries of the developments, when you need to catch up there's going to be a lot of homework! I find some PRs are daunted by the likes of using Facebook or Twitter or Tumblr as a way of getting their client's messages across, and I wonder how we can make it easier to keep them in the conversation so that when a CEO asks for a social media strategy, they are not left wanting or relying on the one or two members of the team who are engrossed in it. That need to always develop and grow and expand your knowledge is of course a vital part of PR, but sometimes it's not applied to new innovations on the web and i thinkthat it can be a perception of high barriers to entry in so much that everything is moving so fst, how can they catch up? I think that the point about living social media is especially relevant at the moment. We’re seeing such a huge growth in the different ways of communicating on the net that unless you’re living and breathing within the boundaries of the developments, when you need to catch up there’s going to be a lot of homework!

I find some PRs are daunted by the likes of using Facebook or Twitter or Tumblr as a way of getting their client’s messages across, and I wonder how we can make it easier to keep them in the conversation so that when a CEO asks for a social media strategy, they are not left wanting or relying on the one or two members of the team who are engrossed in it.

That need to always develop and grow and expand your knowledge is of course a vital part of PR, but sometimes it’s not applied to new innovations on the web and i thinkthat it can be a perception of high barriers to entry in so much that everything is moving so fst, how can they catch up?

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