Comments on: Comprehensive Online PR report by E-consultancy

By: SEO Info & Evaluation » Blog Archive » Social media marketing and online PR challenges for 2009

Thu, 25 Dec 2008 09:36:52 +0000

[...] In our report, we found that nearly three quarters of company respondents said that limited resources (73%) was the biggest barrier to online PR followed by limited internal understanding (53%). “There’s no doubting that everyone in the industry should have an understanding of online PR, but speaking as someone who focuses solely on this area I often find the more I learn the more I realise I don’t know. It’s ever-changing too. I don’t think a generalist PR could ever keep up to speed and the complexity it sometimes brings.” Stephen Davies, PRBlogger.com [...]

By: The Red Rocket

The Red Rocket — Fri, 19 Dec 2008 09:25:08 +0000

I have to say I’m surprised by these results, espcially the fees one. Our own research amongst marketing managers and directors told a completely different story: very little of PR budgets is currently spent online. Likewise, I’m not sure about the two thirds of agencies have a specialist division – I wonder what Big Mouth Media make of it, going on their recent survey..?

I do agree with Michelle’s comment, however, about the metrics side of thing, which often gets ignored.

By: renaissance chambara | Ged Carroll - Links of the day

renaissance chambara | Ged Carroll - Links of the day — Sat, 13 Dec 2008 00:05:35 +0000

[...] PR Industry Benchmarking Report | E-consultancy.com – other people have written about this, the big picture is that everything is to play for and digital marketing agencies are doing a good [...]

By: Stephen

Stephen — Fri, 12 Dec 2008 00:51:53 +0000

What? It’s a comprehensive benchmarking report.

No, seriously Michelle, it’s a great report and full praise to you and the rest of the folk at E-consultancy for bringing the forefront the issues facing Online PR (as us PR people know it). Was chatting with @adparker today about it and like me he got a lot out of it too.

Thanks again,

Stephen

By: Michelle Goodall

Michelle Goodall — Thu, 11 Dec 2008 23:29:40 +0000

Hi Stephen,

Thanks for highlighting E-consultancy’s Online PR benchmarking report.

Possibly not as ‘comprehensive’ as you state as it is intended as an industry benchmarking report. We hope that it highlights some of the key issues facing marketing and PR professionals integrating online pr into their marketing and communications strategies.

I personally think that the most interesting statistic is that clients are not necessarily outsourcing online PR to PR professionals and that search and web developers are benefitting.

This is in line with your post a few weeks ago about the PR industry not defining online PR quickly enough.

”Traditional’ PR agencies need to adopt metrics that combine web analytic, search, engagement as well as sentiment, buzz and coverage based metrics and demonstrate the value of good PR beyond media and online coverage and AVE models.

Interesting times………