Comments on: 5 reasons why it's the golden age of PR http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/ the blog of consultant Stephen Davies Tue, 16 Mar 2010 15:44:56 +0100 hourly 1 By: Weekly Roundup: Posts from the PR World [8/15/08] | justinrlevy.com http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/comment-page-1/#comment-1876 Weekly Roundup: Posts from the PR World [8/15/08] | justinrlevy.com Sun, 14 Dec 2008 03:20:59 +0000 http://www.prblogger.com/?p=1100#comment-1876 [...] 5 Reasons Why It’s the Golden Age of PR [...] [...] 5 Reasons Why It’s the Golden Age of PR [...]

]]> By: GabK http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/comment-page-1/#comment-1875 GabK Sun, 31 Aug 2008 21:57:29 +0000 http://www.prblogger.com/?p=1100#comment-1875 Happy Blog Day! http://tinyurl.com/6apmp6 Happy Blog Day! http://tinyurl.com/6apmp6

]]> By: TravisV http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/comment-page-1/#comment-1874 TravisV Fri, 29 Aug 2008 15:23:21 +0000 http://www.prblogger.com/?p=1100#comment-1874 What about the fact that access to publicity is now so much easier? There are SO many blogs, publications, social platforms and other entry points for a company / product to get discussed ... a single publicity placement no longer has the same degree of impact, in my opinion. I would say it's the Golden Age of "noise." And that while access to creating noise has never been easier, it's the ability to rise above the other noise that's become a lot more difficult. What about the fact that access to publicity is now so much easier? There are SO many blogs, publications, social platforms and other entry points for a company / product to get discussed … a single publicity placement no longer has the same degree of impact, in my opinion. I would say it’s the Golden Age of “noise.” And that while access to creating noise has never been easier, it’s the ability to rise above the other noise that’s become a lot more difficult.

]]> By: Femi Fasoyinu http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/comment-page-1/#comment-1873 Femi Fasoyinu Thu, 28 Aug 2008 02:53:58 +0000 http://www.prblogger.com/?p=1100#comment-1873 Point #1 is very true as the others are, but rings out very clearly to me. Everywhere you go, whether it be in print media or new media, PR is being mentioned more and more. It is in all facets of the world we live in and will continue to be discussed more and more. Point #1 is very true as the others are, but rings out very clearly to me. Everywhere you go, whether it be in print media or new media, PR is being mentioned more and more. It is in all facets of the world we live in and will continue to be discussed more and more.

]]> By: Robert French http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/comment-page-1/#comment-1872 Robert French Mon, 25 Aug 2008 22:48:33 +0000 http://www.prblogger.com/?p=1100#comment-1872 Excellent post, Stephen. You always say it straight, simply and on point. The myopia of the self-anointed PR experts always gives me the shivers. Your bonus point hits the nail on the head. I, too, wish the pundits would not be so insular in their outlook. They are all tech oriented, in the links you provided. Sadly, they don't seem to realize that their sector of PR practice represents probably about 1% of PR practitioners. Yet, they choose a broad brush to paint the entire practice. Sigh. Excellent post, Stephen. You always say it straight, simply and on point.

The myopia of the self-anointed PR experts always gives me the shivers. Your bonus point hits the nail on the head.

I, too, wish the pundits would not be so insular in their outlook. They are all tech oriented, in the links you provided. Sadly, they don’t seem to realize that their sector of PR practice represents probably about 1% of PR practitioners. Yet, they choose a broad brush to paint the entire practice. Sigh.

]]> By: Dan http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/comment-page-1/#comment-1871 Dan Thu, 21 Aug 2008 10:11:32 +0000 http://www.prblogger.com/?p=1100#comment-1871 Nice post Ste, I couldn't agree more. It's definitely the 'white knight' approach to successful PR, through creating relationships and dialogue, that sets it apart from advertising. But it's an idealistic, utopian approach. For the most part, many PR pros (and amateurs) are too lazy to build relationships and create dialogues. Especially in terms of social media, the infidels amongst us treat bloggers the same as traditional media, and bombard them with irrelevant news -- which the bloggers just see as spam. I'd love to see a post on the way you think PR needs to change to thrive in the future -- especially now it's clear that the future for print and online is integration, not divergence. Or am I talking b*llocks? Or have you done this yonks ago and I've not seen it...? Nice post Ste, I couldn’t agree more. It’s definitely the ‘white knight’ approach to successful PR, through creating relationships and dialogue, that sets it apart from advertising.

But it’s an idealistic, utopian approach. For the most part, many PR pros (and amateurs) are too lazy to build relationships and create dialogues. Especially in terms of social media, the infidels amongst us treat bloggers the same as traditional media, and bombard them with irrelevant news — which the bloggers just see as spam.

I’d love to see a post on the way you think PR needs to change to thrive in the future — especially now it’s clear that the future for print and online is integration, not divergence.

Or am I talking b*llocks? Or have you done this yonks ago and I’ve not seen it…?

]]> By: Richard http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/comment-page-1/#comment-1870 Richard Sat, 16 Aug 2008 21:28:50 +0000 http://www.prblogger.com/?p=1100#comment-1870 Great post and some very good points, interesting to see that its the big tech bloggers that are discussing the relevance of PR, like Scoble and Arrington. I think its going to be the tech sector that really takes PR forward now. Great post and some very good points, interesting to see that its the big tech bloggers that are discussing the relevance of PR, like Scoble and Arrington.

I think its going to be the tech sector that really takes PR forward now.

]]> By: Roger http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/comment-page-1/#comment-1869 Roger Sat, 16 Aug 2008 07:09:12 +0000 http://www.prblogger.com/?p=1100#comment-1869 Great post, Stephen. I think your suggestions on two-way communication and reputation management are spot on. Social media offers an amazing opportunity for businesses to openly and honestly communicate with their stakeholders and PR can certainly help drive this communication. Also, having these relationships strengthened online can only benefit in times of crisis. Well said. Great post, Stephen. I think your suggestions on two-way communication and reputation management are spot on. Social media offers an amazing opportunity for businesses to openly and honestly communicate with their stakeholders and PR can certainly help drive this communication. Also, having these relationships strengthened online can only benefit in times of crisis. Well said.

]]> By: ourman http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/comment-page-1/#comment-1868 ourman Fri, 15 Aug 2008 16:41:31 +0000 http://www.prblogger.com/?p=1100#comment-1868 Thanks for the link. I think it's only my second for the new site. I received my tickets and visa today. All systems go. I want to make my fundraising work in Cameroon an exhibition of what web2.0 can achieve. I'm essentially a PR man posing as a fundraiser. But I believe, from doing this job before in Hanoi, that the best way to reach people is via the net and the best way to give something back is allowing people to see where their money is going via web2.0 from pics on flickr to embedded movies and the occasional Twitter tweet too. To some extent I feel like I am representing our profession here and I'd like to be able to call on the expertise out there to really achieve something special. If we can do that then I know we can make a real difference. Thanks for the link. I think it’s only my second for the new site.

I received my tickets and visa today. All systems go.

I want to make my fundraising work in Cameroon an exhibition of what web2.0 can achieve. I’m essentially a PR man posing as a fundraiser.

But I believe, from doing this job before in Hanoi, that the best way to reach people is via the net and the best way to give something back is allowing people to see where their money is going via web2.0 from pics on flickr to embedded movies and the occasional Twitter tweet too.

To some extent I feel like I am representing our profession here and I’d like to be able to call on the expertise out there to really achieve something special.

If we can do that then I know we can make a real difference.

]]> By: Stephen http://stedavies.com/2008/08/reasons-why-its-the-golden-age-of-pr/comment-page-1/#comment-1867 Stephen Fri, 15 Aug 2008 14:58:37 +0000 http://www.prblogger.com/?p=1100#comment-1867 Cheers mate. Been a bit tied up lately with a project I'm working on. Hopefully should be blogging more often in the next month or so. Cheers mate. Been a bit tied up lately with a project I’m working on. Hopefully should be blogging more often in the next month or so.

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