Immediate Future has just published a research report on the top brands in social media. From the report, “The immediate future (IF) ‘brands in social media’ research document, now in its second year, looks to offer topline insight into the growing impact of social media and online conversation on leading brands. Using the Interbrand Top 100 and Millward Brown BrandZ rankings as reference points, the IF report represents a snapshot (accurate to June 2008) of online discussions, sentiment and visibility of some of the world’s largest brands.”
Share of voice for the top 25 brands
The full report can be found on the Immediate Future website but if you ask nicely they’ll send you a copy via email.
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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wina
hey,,, i really needs any information, where can i get master degree of brand management,,, which university that offering this master program,,, thanks anyway
Media Training
Amazing! It really shows how much the Interent is becoming the force in the media. How long before the whole top 100 is internet brands?