stedavies.com - communications consultant

Blog Perfume has came up with a nifty new tool called Feed Analysis (currently in version 1.1) that allows you to analyse the data from your FeedBurner feed more comprehensively than your FeedBurner account currently allows. Built using the FeedBurner API, it’s a simple case of adding your FeedBurner URL and Feed Analysis will do the rest.

Included in the analysis is the estimated worth of your blog and a guide on how much you can charge for a banner ad. Not sure how this is worked out?

Further down in the analysis it also shows the number of subscribers per month your blog’s received. As well as this it details how many additional subscribers you’ve gained (or lost) per month. It also gives the monthly increase range along with the average increase.

My worst month over the last year was July where I gained only nine new subscribers.

The second chart gives you the number of daily subscribers, hits, views and clicks. If you scroll your mouse over the graph it gives you stats for each date also. Although, as you can see, mine isn’t showing any clicks or views. Either there’s a bug in the software or this blog isn’t very engaging.

Below this graph it gives you stats on the growth rate of your subscriber base and even predicts how many subscribers you’ll have after three, six and twelve months. As you can see it says I’ll have 1,634 after 12 months. Personally, I reckon I’ll have more but that may just be me being a little cocky.

The final chart which takes shape of a pie chart gives you the number of subscribers per day in a seven day week and then details which day is the best and worst for RSS performance. My best day is Wednesday and worst is Saturday which, from my own experience, is certainly true.

It states on Blog Perfume that “Feed Analysis may not be complete and perfect at the moment because it is in an early stage. We need your opinions and suggestions so that Feed Analysis can evolve to provide more accurate stats and prediction. Any suggestions and opinions are welcome.”

It’s still pretty useful even though it’s early days and I wouldn’t be surprised if Google/FeedBurner snapped this up. Or at least integrated their own version into FeedBurner. Metrics are becoming increasingly important in the PR/marketing game and Feed Analysis provides a much more detailed look at your RSS subscribers than previously possible. Well, you could have done it all manually but it would be a pain in the ass.

I’ll be keeping an eye on this one.