The good people at e-consultancy have recently published a new online PR roundtable briefing – a free 11 page document discussing the latest trends, tactics and statisitics in online PR. Companies in attendance were BA Holidays, Barracuda Digital, Clicktools, Headstream PR, IPC, Lawton Communications, Lexis PR, Nixon McInnes, RBI and RBS.
Topics include:
* Market trends
* Identifying online influencers
* How and when brands should participate online
* Measurement of online PR benefits and success
* Who owns online PR and pays for it?
The briefing also points out new statistics, resources and whitepapers. So what are you waiting for? Go get it! It’s free. Quick!
The Jam – Going Underground


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