The chaps over at RMM are working on the digital campaign (I believe) for the Blu-ray Campaign for Sony. RMM were also involved in the Sony Bravia balls advert btw. Anyway, below is the video the Blu-ray viral ad created on a bespoke Flash player. The video and Flash player are both awesome. Both the picture and sound quality of the custom Flash player is much better than your typical YouTube video. I guess it has to be given that it’s promoting Blu-ray.
There’s also much more functionality in the video itself too. You can download images, screensavers and wallpapers as well as watch different videos within the player’s interface. And, of course, if you want go viral it’s got to be embeddable. And it is.
I’ve watched Blu-ray on a PS3 and the quality difference to DVD is very noticeable. More so on certain films though. “What about Blu-ray’s rival HD DVD?” I hear you ask. Well, Matt Brett thinks the battle’s been won and I’m inclined to agree. Blu-ray all the way.
Only thing about the player than annoys me a little is it plays automatically when you land on the page. Great that it’s embeddable etc but you don’t want it to get on people’s nerves.
More info on the RMM blog (which is also their company website).
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Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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