If you work in the media, particularly PR, marketing and advertising you’re probably aware of and, indeed, admire the Innocent Drinks brand. The marketing behind it is so different to any other UK consumer product. From their grass covered vans to their yearly Fruitstock – now the Village Fete. Brilliant, brilliant, brilliant.
Innocent’s not the first though. Take a look at this presentation given by Robert Stephens, founder of US based IT help company, Geek Squad. If you haven’t heard of Geek Squad, recently launched in the UK, you should take a look at the company’s website too. How do you make a subject like IT help which is often considered boring into something fun? See below.
Spot any similarities?
Video via the the flux capacitor
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
Stumble it
Digg it
Deli.icio.us
Tweet this
Melanie Seasons
What a difference an ocean makes… Over here, everyone rolls their eyes at the Geek Squad. They’re basically the lackeys of Best Buy, otherwise known as the electronics “Man.”
Stephen
Really? Why though? They’re a good brand… Aren’t they? Or have they changed since Best Buy bought them out?
Melanie Seasons
It’s pretty much changed since Best Buy bought them out. That, and their reputation for charging an arm and a leg for even the simplest of projects. They charged my mother $150 to have the files transferred off her old laptop to her new one. I couldn’t understand why she would ever pay for that when I could do it for free.
Stephen
Oh dear. Extortionate prices.
“Lackeys” I like that word.