The initiative is in partnership with US not for profit, Plant It 2020, and if selected as the winner of the American Express Members Project, Plant It 2020 would plant in excess of one million indigenous trees in endangered rainforest regions.

CEO of Converseon, Rob Key said: “The power of social media is that it can transcend traditional approaches and antiquated structures to rapidly galvanize communities to action and raise awareness for reforestation and other important global issues. We hope others will support this initiative to demonstrate the power of social media to motivate positive, socially-responsible action.”

For other bloggers’ opinions on it you can click here, here, here and here.

How do I know this and where did I get the content and multimedia from?

I got it from the Social Media News Release we created for Conversion of course. Working with my mate Paull Young,(read his post about it) webitpr is playing a small but significant part in helping the initiative to get down to the final 25. Fingers crossed as it is the only initiative using Second Life in the programme. Go and vote for it now.

This is a good example of how a SMNR can work alongside other PR tactics. You can see the inbound links to the SMNR from other bloggers but we’re also tracking other sources that **aren’t** linking to it. Both social media AND regular online media. Remember, some regular online media still has HUGE readership. I think some people (including myself) often forget that.

Cool.

technorati tags: webitpr, social+media+news+release, smnr, converseon, second+chance+trees, second+life