What did Wired magazine once say? Google is a reputation management system. Well, if that’s the case, Wikipedia is the actual reputation itself. I’ve mentioned before about Google giving high priority to Wikipedia entries so, with this in mind, decided to conduct a little research into how many Wikipedia entries for the FTSE100 appeared on the first page of Google.co.uk and Google.com using their names as keyword searches.
The results are quite surprising. Or maybe not. A (tabloid cliche) staggering 77 brands from the FTSE100 appeared on the first page of results of Google.co.uk. Google.com had even more at 88. I should have taken note but many of these were placed at number three in the rankings – so we’re not just talking about the bottom end of the page here.
Note: Anyone can contribute to Wikipedia. It’s not a hard task to sign up and start editing straight away. Companies should (and often do) make it their business to check their entry on a daily basis.
I’d love to know how much traffic these entries receive on a daily basis. And am left wondering why more are featured in Google.com as opposed to Google.co.uk?
So here they are. Dodgy pie charts and everything:
BRAND |
.CO.UK |
.COM |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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No |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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No |
No |
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Yes |
Yes |
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No |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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No |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
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Yes |
Yes |
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No |
No |
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No |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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No |
No |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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No |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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No |
No |
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Yes |
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Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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No |
Yes |
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Yes |
No |
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No |
Yes |
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Yes |
Yes |
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No |
No |
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No |
No |
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No |
No |
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Yes |
Yes |
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Yes |
Yes |
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No |
No |
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Yes |
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Yes |
Yes |
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Yes |
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Yes |
Yes |
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Yes |
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Yes |
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No |
No |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
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Yes |
Yes |
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Yes |
Yes |
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No |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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No |
No |
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Yes |
Yes |
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No |
No |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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No |
Yes |
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Yes |
Yes |
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Yes |
Yes |
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Yes |
Yes |
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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