Wow! Just done an Alexa traffic graph comparing the Sun and Guardian websites alongside Michael Arrington’s TechCrunch and, in terms of traffic, Arrington’s blog is bigger than the Sun Online and on par with the Guardian. Last June I made a post about how Steve Rubel (a sole PR pro) had a bigger readership than PR Week UK (a trade publication). Here’s a team of three (I think) compared alongside two national titles consisting of streams of professional journalists.
As Piaras noted in the Rubel/PR Week UK post I’m not comparing like for like and I partly agree – in both instances – but I still think the comparison in relative terms is worth noting. Both nationals still have the dead tree versions of course.
Funny times we’re living in.
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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Simon Collister
Unsure of the exact readership figures for the Sun and Guardian – but if not unsurprising, interesting anyway to see the online vs offline audience profile. Nice idea to plot those particular outlets too.
Stephen
MediaDisk or MediaAtlas should give you the numbers for the Sun Online and Guardian.
TechCrunch is killing all the other national (except the Telegraph) websites.
Simon Collister
I know how to find the circulations…. I just couldn’t be arsed