stedavies.com - communications consultant

BrandRepublic’s reporting (free subs reqd) that low cost airline, EasyJet, has partnered with MySpace UK form a branded community and to tap “into the social network’s 8.7m user base to create an online resource for travellers.” The platform will allow consumers to upload photographs and videos from global holiday destinations. As well as this, BrandRepublic says: “The branded community also allows MySpace members to blog on their easyJet travel experiences, access the latest cheap-flight deals and message other internet users.”

This is quite a bold and commendable move from EasyJet in my opinion. Fair play to them. Creating an open discussion for anyone to vent their opinions, both good and bad, certainly has an element of risk to it. But, then again, if it’s successful, EasyJet will have created a peer-to-peer platform which marketing messages just couldn’t

And here’s an EasyJet flight landing.

Bonus Link: The Beeb reports that music social network site, Last.fm, has been bought by CBS Corporation. One for my mate Mats. (Via Iain Tate)