“There are 1.5 billion mobile devices in the world today, more than three times the number of PCs. As the devices increase capabilities and networks get faster, consumers are using mobile devices more and more for common computing and information gathering tasks.
“With the mobile product lifecycle is moving twice as fast as computers at their peak ten years ago, mobile publishing will soon be a requirement of doing business. Hype aside, there are really good reasons why you should be looking at your mobile publishing strategy now.â€
It’s not the first time I’ve quoted that comment from Brian Fling. It’s a little outdated as there are, in fact, around two billion handsets in the world today. But it still makes a good point. Anyway, as David Brain points out and Steve Rubel links to, Edelman has just launched its own mobile platform. Point your phone’s browser at www.edelman.mobi to see it. You can also view it on a regular browser btw.
To give a little background, the site is currently at the first stage of a two stage approach. The first phase includes Edelman news in the form of a news river inspired by Dave Winer, weather for each office pulled in by RSS, key contact information for a number of offices and the general website brochure information. Also, as some of you may know, 3GSM has recently been and gone, and six of Edelman UK’s clients were in attendance at the event (including dotMobi). To provide clients with an easy means of finding Edelman contact information and to give an overview of the general blogosphere buzz around the event we created a specific 3GSM section. Note: The external blog links on the site are ran through Skweezer to enable easy viewing on a mobile phone.
The site has passed all the tests on the .mobi ready report with 5 out of 5 score thanks to my mate Mats.
As mentioned, this is only the first phase of the site; the second will have a lot more multimedia including content from each of the Edelman blogs, Edelman videos including those from Sixty Second View and, of course, the rest of the office information worldwide.
Cool.
technorati tags: edelman, dotmobi, mobile, mobile+web, 3gsm
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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Alex Pullin
Blimey, anyone would think they are paying you!
Stephen
Haha! I spend the majority of my time here … I have nothing else to write about.
Seriously, this is my baby, I account managed it and I’m pretty pleased with the end result. It’s a first don’t you know.