Another blog from the Edelman stable. This time it’s from the graduates of the London office detailing their foray into the blogosphere and PR in general. The content is a mix of what they’ve been up to on the Edelman Grad Scheme, musings on the media agenda and general topics on life. A first I believe? Do any other agencies have an external grad blog?
Take a look, it’s well worth a read. The about page says: “Despite HR’s best efforts, we’ll do our best to rattle the cage, lift the rug and dish the dirt on all the high-times and hangovers here at Edelman. As you’ll probably have guessed, whilst we’re trying to show you what we do and how the PR machine works, we’ve got our tongues firmly in our cheeks so it should make for an entertaining, as well as informative read. As Mark Twain said “the public is the only critic whose opinion is worth anything at all”, so feel free to comment, spit vitriol or cry foul at what we write and we’ll do our best to reply, sweetie, darling!”
I’m not sure who wrote that particular part but I’m guessing it was ‘verbal swordsman’, Tom.


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Walker Hamilton
How do I ask Hannah on a date?
Stephen
Erm, I really don’t know how to answer that Walker.
Tom
Verbal swordsman eh!? Thanks very much, or should i say – Touche!?
Stephen Waddington
Thanks for the heads up on the blogs. It’ll be an interesting see what the graduates have been taught with regards to blogging and social media. Another graduate PR blogger that you might want a look at: http://www.bbc.co.uk/bradford/content/articles/2006/12/21/tim_hoang_blog_04_feature.shtml Tim’s been with us for nearly a year now and is one of our consultants. It’s well worth a look.
Mark Rose
I wonder how Edelman Grads feel about the recent questionable blogging practices by the firm? Do they read Richard Edelman’s blog and are they willing to engage him in conversation? See PRBlogNews.com
Stephen
Mark, I’ve already read your post, thanks.
If you want to know how they feel about it all why don’t you read this.
How’d you like those apples?
Mark Rose
Stephen: I commented on the link you posted. I read that the Grads were going to take on the tough issues but I don’t see it. It’s hard, if not impossible, to question authority when the authority is signing the paycheck. The criticism I see directed at Edelman is more because of his silence than his transgressions. He could deflate a lot of this by addressing the issues head on.