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Archive for June, 2006

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Use celebrity endorsement at your peril

{ Comments Off \ Tags: None \ Jun21 }
Use celebrity endorsement at your peril For those who have been living under a rock (or in the US :)) for the last couple of weeks, you may be unaware that the world's most representative team sport event, the World Cup, is currently taking place in ...
PR General

PR bloggers:  Can you Digg em?

{ Comments Off \ Tags: \ Jun19 }
PR bloggers:  Can you Digg em? Yes you can! Thanks to all round good guy, Constantin Basturea, who has created a Digg-like site specifically for PR bloggers. Spawned from an idea by Antony Mayfield, Constantin has created a New PR form of non-hierarchical, democratic ...
PR General

12 steps to a successful PR campaign

{ Comments Off \ Tags: None \ Jun14 }
12 steps to a successful PR campaign Campaigns are a significant part of the public relations profession and should be carried out with meticulous planning and thorough management. Specific step-by-step measures should be taken when planning any PR campaign to ensure it meets the objectives set ...
PR General

Rubel is bigger than PR Week UK

{ Comments Off \ Tags: \ Jun12 }
Rubel is bigger than PR Week UK Since TypePad and FeedBurner have drummed up a partnership allowing users to analyse exactly how many subscribers a particular TypePad blog has, I've been waiting for a couple of high-profilers to publish their stats. Well, just today, while going ...
PR General

Revisiting moblogging

{ Comments Off \ Tags: None \ Jun9 }
Revisiting moblogging PR Business is reporting on a great example of how The Times and Sony Ericsson are using moblogging to help raise awareness and generate interest of S/Erricsons range of cameraphones. PR Business says: "The mobile phone manufacturer is ...
Media

What does the future hold for the regional press?

{ Comments Off \ Tags: \ Jun8 }
What does the future hold for the regional press? What does the future hold for the regional press? Something I've been thinking about lately and to be quite honest, I don't have a clue. At times, you can live your life a little too much on the ...
Business, PR General, Technology

Making sense of stats

{ Comments Off \ Tags: \ Jun6 }
Making sense of stats UPDATED I'm increasingly becoming a statistic addict. Yep, I'm Stephen and I'm addicted to stats. Not a bad addiction I suppose but I now find myself quite regularly checking the various statistical measures I have set up on this ...

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