Uk phone company, Orange is introducing a new feature with Windows Mobile 5 that allows push email to be sent to the user’s mobile phone. Much the same way as the Blackberry phones work, users on Orange business plans can have email sent straight to their phone’s inbox instantly, as opposed to manually downloading them.
As well as this, business plan users will also be able to let their IT department set up Windows Mobile email across as many devices as they wish, without configuring each manually. Read the full press release over at CoolSmartPhone.com. (Can’t find it on the Orange website)
Sounds like it’s a definite challenge to the Blackberry business model to me. What makes it particularly interesting, and why Orange might have an advantage here, is that Windows Mobile phones tend to come with more appealing features than the Blackberry – camera, video camera, mp3 player, Internet, instant messaging. (I believe – never actually held a Blackberry).
And although the Blackberry is perceived as the cool hip phone to be down with, this new push email from Windows might just throw up a few challenges?
Technorati tags:
orange, blackberry, push-email
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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