stedavies.com - communications consultant

It seems as though Warner Brothers Music are embrasing Web2.0 like no other. I’ve already commented on how they’re using social networking sites like Myspace, TextAmerica, Flickr, WINKsite et al to promote the Australian music duo, The Veronicas. And it was from this post that I’ve just received a comment telling me that the pop sisters have been using the free mobile application, Shozu, to directly upload live video footage of the events surrounding their launch from their camera phones to TextAmerica.

The comment came from a guy called Rax, who either works for Shozu or is a PR representative for the company. The latter I believe. Rax says: “This was a landmark day for mobile video blogging in general. The fact that big name acts such as The Veronicas are using ShoZu to capture these amazing events is testament to how important mobile blogging is becoming to youth culture.”

Indeed, Shozu is a cool application. You can send photographs to Webshots, Flickr and TextAmerica, and if the site allows it, upload video too. You can also tag and add descriptions to your photographs before or after you’ve uploaded them. I could be wrong, but I’m sure that Shozu is a UK-based company. Anyone? I’ve just un-installed from my SPV as it wasn’t allowing me to record video footage for any longer than 10 seconds which was a minor annoyance, but it’s still cool none-the-less.

I think it’s only a matter of time before the music industry are using an assortment of online tools like Warner is doing now. Already it’s happening, but not at the level of Warner. They’re really taking the lead on this one.

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