stedavies.com - communications consultant

This is taken from a hand-out I got at uni last year in my PR Strategy lecture. Basically it gives you nine different definitions and characteristics of players in a team. All you have to do is identify which one you’re most similar to in terms of strengths and then scroll down to see your weaknesses. No doubt some people will see themselves in more than one definition.

I said in the headline ‘what do you contribute to the PR team’ but basically it works for any team really. But hey, this is a PR blog. So here we go:

Plant

Creative, imaginative, unorthodox. Solves difficult problems.

Resource Manager

Extrovert, enthusiastic, communicative. Explores opportunities. Develops contacts.

Mature, confident. Clarifies goals. Brings other people together to promote team discussions.

Shaper

Challenging, dynamic, thrives on pressure. Has the drive and courage to overcome obstacles.

Serious minded, strategic and discerning. Sees all options. Judges accurately.

Co-operative, mild, perceptive and diplomatic. Listens, builds, averts friction.

Implementer

Disciplined, reliable, conservative in habits. A capacity for taking practical steps and actions.

Painstaking, conscientious, anxious. Searches out errors and omissions. Delivers on time.

Specialist

Single-minded, self-starting, dedicated. Provides knowledge and skills in rare supply.

If you’ve picked which one is the nearest to your traits, scroll down to see your weaknesses.

_________________________________________________________________

Ignores incidentals. Too pre-occupied with own thoughts to communicate effectively.

Resource Investigator

Over-optimistic. Can lose interest once initial enthusiasm has passed.

Co-ordinator

Can be seen as manipulative. Offloads personal work.

Prone to provocation. Liable to offend others.

Monitor Evaluator

Can lack drive and ability to inspire others

Indecisive in crunch situations

Implementer

Somewhat inflexible. Slow to respond to new possibilities.

Completer Finisher

Prone to worry unduly. Reluctant to let others work on their own.

Specialist

Contributes on only a limited front. Dwells on specialised personal interests.

Personally, I see myself in two of these; a Resource Investigator and a Teamworker. And I suppose the weaknesses have some truth in them too. But I think the diversity of these characteristics would go toward an excellent PR team. Don’t you think?

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