The Marketing Studies blog is reporting on the shopping comparison website, NexTag which offers RSS feeds for any product search. So if I was looking for a Kodak camera priced from $120 to $300 I would be given a specific feed for that search. There is also a UK NexTag site, but that is currently not offering any RSS feeds.
The Marketing Studies blog rightly points out, that although they have spent money and time implementing this facility, they do not highlight it. Instead they hide the RSS button at the bottom of the page. Why?
I think it’s a good idea. I’m looking for a second hand car at the moment and I’m constantly trawling the AutoTrader website looking for new entries, and quite frankly, it’s a bit of a pain. Imagine if I could type in a make, model, engine size and price range in a search that would give me a feed. Think of the time it would save.
Technorati tags:
rss, nextag, autotrader
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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Piaras Kelly
I’ve been crying out for this so long. I’m totally with you on this Stephen. People have been talking about categorised RSS feeds for a while, but if they put some power into the hands of the average consumer then those companies will be on a winner.
Imagine subscribing for a specific job description, all flights which fall into a certain price category or like you say, a car with certain specs. Talk about building an audience for yourself!