To add to the great tips on writing content for your blog post by Piaras, I have a few more:
13 Use images/photos/diagrams: A picture is worth a thousand words. If you can show it to me clearer using a picture rather than text, then use it. It also adds colour to your blog.
14 Personalise. Tell me what you think. I want to hear your opinion and thoughts, not just a report on the facts.
15 Post consistently. One post a day is better than seven on one day of the week.
16 Be inquisitive. If you’re writing about a topic you don’t fully understand, then say so. It’s better than pretending you do and writing a load of hoopla. You never know, someone may help you out.
No doubt there will be more. It would be great to keep adding to it. I feel a wiki coming on. 
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blogging, writing, content, piaraskelly
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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