You may remember last month I made a post about submitting press releases online? Well since then I’ve been testing a few of the sites I mentioned, and they’ve proved pretty successful. I’m not claiming they do the same job as a normal press release but they definitely have a purpose.
The client who I was writing the releases for is an Internet based business who generate a high percentage of their sales from their website. They wanted to drive more traffic to their site for the obvious reasons and also to get more entries into a competition they were running where an iPod was given away each week.
Some of the sites are pretty worthless but there’s one or two diamonds in there, that once you’ve submitted your release, they go straight into Google News. Not bad really. And if you want to pay a little Paypal cash, you can get it straight into Yahoo! News and other news sites. Obviously, they’re approved first to keep the spammers out.
My client said the increase in traffic to their site was quite substantial, and the iPod competition went from having 17 entrants in two weeks to an average of 20 per day. And when you do a Google (or any other search engine for that matter) search with related keywords, the release is on the first page.
I don’t know if anyone else who reads this blog uses these tools, but it would be good to hear what other people’s thoughts on them are? They aren’t a useful means for distributing all types of press releases, but as I said earlier, they certainly have a purpose.
Technorati tags:
pr, pressrelease, onlinepressrelease,
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
Stumble it
Digg it
Deli.icio.us
Tweet this
