Brand Repulic. The inexorable rise of blogging has been officially acknowledged by the Association of Online Publishers, which for the first time is including blogs in its annual awards.
The news gives a clear signal that the UK’s publishing industry is realising the editorial and commercial benefits of incorporating consumer-generated content into online media.
The AOP has shortlisted four blogs in the awards for Innovation category. They are Emap Performance Interactive’s Q4Music.com blog, The Guardian’s blogs, the BBC’s inclusion of amateur video footage on the London 7/7 bombings and VNU Business Publications’ Newsgator aggregation tool.
Read the press release here.
Technorati tags:
blogging, aop, citizenjournalism
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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