eMarketeer reports that online publishers saw revenues climb 38% last year totalling the $1 billion mark and signalling similar gains this year. It says:
“Online newspapers, in other words, grew faster than the overall online ad market last year, which grew 32.5% in 2004, and are on a pace to do it again in 2005.”
The chart shows the continued growth to 2008. In my opinion, I think chances are it could succeed this measuremet.
The increase of revenue is by no way shocking. Everyone knows that people are increasingly turning to the Internet for their news and information. I wonder if the UK stats show the same increase?
(Hat Tip) Newspaper Index
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Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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David Phillips
It is quite extraordinary that now we have some interesting revenues being generated by on-line newspapers, the UK media is hiding more of its content in the ‘paid for’ sections. Foot shooting by the publishers is not unusual. Their clumsy use of charging for press clips through the NLA is another example. With big on-line circulation all the proprietors have a huge opportunity to create value added revenues but none will accrue if their sites do not have news and while they still see copyright as a long term asset rather than a first to market opportunity.
Blake
This is great info, I didn’t realize that the numbers were rising that fast – thanks for bringing it up. BTW, great flickr pics!