I’ve been reading a Key Note marketing research article about Internet usage in UK business, and it’s looking promising. It says:
“In 2004, total business expenditure on Internet services, software and hardware was an estimated £8.29 billion, a rise of %15.8 on 2003″
Showing how businesses are using the Internet to improve their operations and generate revenues for their online activities.
It also says:
“Key Note forecasts both rapid growth in both e-commerce revenue and business expenditure on Internet services, software and hardware over the next five years to 2009. Greater consolidation among vendors of Internet products and services is expected, with services such as voice over Internet protocol and on demand computing being prime drivers in the uptake of higher capacity broadband connectivity among businesses”
It then goes on to say how Google and Yahoo! will play a more significant role with business Internet marketing among SMEs. Providing their platforms to provide IT and business solutions.
So will this mean there will be a greater demand for more UK Internet PR firms? Will we see an upsurge?
Technorati tags:
ukbusiness, ukinternet
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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