A web log survey comprising of 2700 German Internet users has revealed interesting results:
91% of the blog readers expect a fast and appropriate reaction to questions and comments in enterprise blogs.
90% think it’s important to make a clear difference between commercial and non-commercial content.
Of the blog readers, 54% form their opinions about products/companies on the basis of blogs.
51% of the blog readers visit product and/or corporate sites as a results of reading blogs.
58% of the blog readers, read them to find news and information they can’t find otherwise.
57% of them are interested in the personal opinions of the authors, but only 43% are interested in the discussions.
From WebProNews
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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