I’ve just read a good article on blogging in the Behind the Spin magazine by Andrew Corcoran. Andrew touches on the history of blogging, how to start a blog and the basics of blogging. The most important comment Andrew makes is:
The Public Relations professional needs to be aware of this publishing phenomenon and needs to prepare new tools and techniques to deal with the greater complexity that it brings.
Baring in mind, this magazine is a PR student magazine. Perhaps it could encourage other students to start their own blog?
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
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Philip Young
Have you seen the fledgling Behind the Spin website at http://publicsphere.typepad.com/behindthespin? You might also be interested in Richard Bailey’s post on PR Studie, http://prstudies.typepad.com/weblog/2005/05/get_your_byline.html