Behind the Spin, the quaterly magazine for PR students from the College of St. Mark and St. John recently printed key points from research carried out from UK PR employers:
1. PR education is valued by the majority of employers.
2. Most employers welcome the increased commitment of PR graduates to the industry.
3. Most employers see PR graduates as contibuting to the development in the field.
4. Many employers are concerened that PR graduates do not recognise that they have to do menial as well as management-level tasks.
5. Some employers are concerend that PR graduates think they “know it all”.
6. Literacy is the most valued skill, followed by team working.
7. Writing skills and media relations are considered most important to the PR curriculum, followed by public relations practice and one year placements.
8. Most employers agreed PR degrees should include a dissertation, though in-house employers were more enthusiastic than consultancies.
9. Public relations practice is valued very highly by employers.
Behind the Spin, Feb 2005, Issue 9
Stephen is a communications consultant based out of the UK. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen
Stumble it
Digg it
Deli.icio.us
Tweet this
